#Budi Melem Vibe Collection
Limited Edition
Kindness is free
Melem, the best-known Croatian lip care brand, presents the Budi Melem Vibe Collection, a limited-edition collection created for a new generation – one that chooses more kindness, more empathy and less drama. The collection is available exclusively in dm stores, and Melem will donate 5% of the collection’s sales revenue to Hrabri telefon, an organization that provides support to children, young people and families.
Under the slogan “Good Vibes start with you!”, the Melem Vibe Collection brings products with messages that remind young people that even small everyday gestures can make a big difference. Kindness is free, Choose love, not drama, Smile more, help more and Words matter are not just phrases printed on the products, but a call to create relationships with more understanding, support and respect.
The collection was designed as a response to the reality in which young people are increasingly facing peer pressure, bullying, exclusion, negative comments and mental health challenges. Instead of addressing these topics through fear or dramatization, Melem chooses a warmer approach: language close to young people, optimistic visuals and messages that are easy to remember, share and live by.
Melem #Budi Melem VIBE Lip balm, 4,5 g
Melem #Budi Melem VIBE Quick Hand cream, 50 ml
Melem #Budi Melem VIBE Tripack, 3 x 10 ml
Choose love, not drama
“Melem has always been a brand that heals and comforts, and now we are doing that quite literally. The Vibe Collection is not just a limited-edition collection; it is our message that cosmetics can also be a platform for change. We are proud to connect this collection with Hrabri telefon, whose work is so important for young people in Croatia,” say representatives of Melem.
Smile more, help more
Each product in the collection carries a short empowering message. Kindness is free reminds us that kindness costs nothing, yet it can mean everything to someone. Choose love, not drama encourages young people not to participate in negativity, gossip and conflict, but instead to choose peace and support. Smile more, help more celebrates small gestures that often leave the biggest impact, while Words matter highlights how words can both build and break.
The Budi Melem Vibe Collection is available in all dm stores across Croatia. By purchasing products from the collection, consumers also participate in supporting Hrabri telefon, as Melem donates 5% of the collection’s sales revenue.
Be Melem. Be the vibe that changes a generation.
